How does your company image impact the marketplace?

At TopSpin Communications, Inc., we close the gap between perception and reality by evaluating your current positioning against marketplace, media, and analyst perceptions and taking that positioning to a new level that clearly differentiates you from the competition.

To be a market leader, you need up-front strategic analysis and targeted communications, whether your goal is lead generation, company awareness, corporate credibility, IPO, merger, or acquisition. With TopSpin as your communications partner, you get the right mix of services and programs to reach the right audiences and get the results you want.

Public Relations

TopSpin believes that you can be most successful through highly differentiated communications to all your public audiences. That's why we begin by establishing your corporate and product positioning. Then we work with you to get the message out in a consistent yet innovative manner to local, regional, national, and international markets.

We'll develop your press materials and media kits, place editorial stories in both the computer industry trades and the business press, and work with industry analysts to tell your story.

Our PR services include:

  • Corporate/product positioning
  • Corporate communications
  • Product launches
  • Competitive analysis
  • Media/analyst relations and training
  • Media kits
  • PPT Presentations
  • Press/analyst tours
  • Trade shows and events
  • Speaking opportunities
  • Press releases
  • Position papers
  • Corporate backgrounders
  • Case studies
  • Executive bios
  • Product literature
  • Web site content
  • Technical white papers

Lead Generation

We can help you improve results and lower costs for your current demand generation program. We can also create new and innovative programs that provide qualified leads and prospects for your company and sales teams.

Marketing Communication

As your outsourced marketing department or in conjunction with your existing marketing team, TopSpin Communications, Inc. helps you craft the strategic message that differentiates you from the competition. Once we develop the proper positioning and key messages, we tailor them specifically to each audience and clearly communicate the message to your target audiences, making the most efficient use of your marketing budget.